Thursday, April 23, 2020
Taglines 101
TAGLINES 101 As a business owner or service provider, few things are as important as a good tagline. After all, your tagline will appear on absolutely everything, from business cards and mailers to print ads and billboards. Your tagline will help with your branding, build your companyââ¬â¢s identity, and (hopefully, anyway) burn itself into the minds of your current and prospective clients. A good tagline is the cornerstone of any great marketing campaign. As a copywriter, coming up with a good tagline can be one of the most challenging tasks youââ¬â¢ll ever encounter. At best, writing a tagline is a great creative exercise ââ¬â at worst, itââ¬â¢s a frustrating case of writerââ¬â¢s block waiting to happen. Need some inspiration to help get your creative copywriting juices flowing? Read on for five tips to help you kick-start your next tagline assignment. 1. Make a list of differentiators. What makes company XYZ different from the rest? Do they offer 24/7 service, seven days a week? Are their products ââ¬Å"greenâ⬠? Have they been around longer than the other guys? Have they invented a revolutionary technique? Often, the things that make a product unique can be great starting points for a memorable tagline. 2. Think adjectives. Write down every adjective that comes to mind when you think of company XYZââ¬â¢s product or services. Even better, ask them how theyââ¬â¢d like people to see them ââ¬â do they want their customers to view them as fun and exciting, or would they prefer to be known as experienced and reliable? A few good adjectives can help set the tone for your tagline. 3. Go with the flow. Now isnââ¬â¢t the time to censor yourself ââ¬â write down absolutely everything that pops into your head, no matter how ridiculous. Spend a good 20 to 30 minutes in stream-of-consciousness mode and just write. Sure, youââ¬â¢ll come up with a lot of junk, but youââ¬â¢ll almost always come up with a few solid ideas you can run with. 4. Work together. As they say, two heads are better than one. Hunt down a coworker and have a brainstorming session instead of going it alone. Taglines can be a lot easier (and more fun) to write when youââ¬â¢ve got a partner. 5. Beg, borrow, and steal. Not literally, of course (thatââ¬â¢s plagiarism) ââ¬â but, spending some time looking at other companiesââ¬â¢ taglines can help you get a sense of what works and what doesnââ¬â¢t. Need a starting point? Check out The 100 Best Advertising Taglines Everà and 22 Companies With Really Catchy Slogans and Taglinesââ¬â theyre good sources of inspiration for taglines for everything from paper towels to diamonds. Got any other tips for writing solid taglines? Do you have a favorite tagline? Leave a comment and share it!
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